Analyzing and Managing Service Networks with Self-routing Users

Thursday, September 10, 2015 - 4:15pm

Event Calendar Category

ORC

Speaker Name

Özlem Ergun

Affiliation

Northeastern University

Building and Room number

E51-315

Abstract

Motivated by networks with self-routing users who choose service facilities, we develop a network congestion model to analyze and improve decentralized system performance in cases where control by a centralized planner is not possible. We assume that individuals choose a facility for service based on a utility function that depends on travel time and the utility of service provided at a facility, where the latter is a function of the number of people (congestion) and a facility-specific scalar called a “congestion weight.” We develop models that capture individual behavior in this context and present an algorithm for finding a stable decentralized solution. Our approach demonstrates that the bounds on worst- and best-case decentralized system performance (prices of anarchy and stability, respectively) depend on the congestion weights. A major finding is that changing congestion weights makes it possible to achieve a stable decentralized solution that is also centrally optimal. We describe ways that congestion weights can be changed in practice and present efficiently-solvable optimization models capable of finding appropriate weights. Computational results for a problem motivated by the 2009 – 2010 H1N1 pandemic influenza vaccination campaign illustrate the usefulness of our models and algorithms for supporting policy and planning decisions.

Biography

Dr. Özlem Ergun was the Coca-Cola Associate Professor in the School of Industrial and Systems Engineering at Georgia Institute of Technology until August 2014. She has also a co-founded and co-directed the Health and Humanitarian Systems Research Center at the Supply Chain and Logistics Institute. She received a B.S. in Operations Research and Industrial Engineering from Cornell University in 1996 and a Ph.D. in Operations Research from the Massachusetts Institute of Technology in 2001.

Dr. Özlem Ergun’s research focuses on design and management of large-scale and decentralized networks. She has applied her work on network design, management and collaboration to problems arising in the airline, ocean cargo and trucking industries. Recently, Dr. Ergun has been employing systems thinking and mathematical modeling in applications with societal impact. She has worked with organizations that respond to humanitarian crisis around the world, including: UN WFP, UNHCR, IFRC, CARE USA, FEMA, USACE, CDC, AFCEMA, and MedShare International.